The team of HCMS is consisting of experienced hotel managers all with their own specialization covering all areas of the hotel development and operation.
Managing Director
Rob
Over 30 years’ experience as General Manager including six hotel openings (Netherlands, France, Ireland and Portugal) for private owners and International Hotel Chains
Uses the wealth of experience, initiative and innovation with a strategic vision in order to improve operations, guest retention, market share and profit. Delivers high quality standards coupled with the emphasis on sales and marketing, financial management and human resource development. Manages and trains management teams and sets goals and strategies for departments to achieve peak performance. Moreover, has extensive experience in F&B and concept development.
Degree of Hotel School and Business Administration.
Director of Operations
Suzana
Hotel manager with over 20 years of experience in defining strategies to maximise operational and financial performance and customer satisfaction. Focused on service excellence, he leads and trains multidisciplinary teams — including Reservations, Revenue Management, Front Office, Guest Relations, Housekeeping, SPA and Maintenance.
Degree in Tourism and Postgraduate Degree in Hotel Management.
Digital Marketeer
Madalena
Passionate about marketing and the new era of the digital world. Responsible for all digital parts of business. Web design, Google analytics, managing social media, campaigns and all digital marketing processes.
Licentiate degree in business Administration and Master in Marketing.
Cost Control / Hotel KPI Analyst
Ricardo
More than 10 years’ experience in Hospitality.
Cost control/hotel analyst is the ongoing practice of taking measures to reduce business expenses to increase profits (Not limited to F&B). Ricardo gathers, interprets, and uses complex data to develop actionable steps that will improve processes and optimize results. Day-to-day, it’s his job to assess company and client needs, review robust information, and analyze it, looking for trends or areas for improvement.
Degree in Economics and Master in Corporate Finance from the Faculty of Economics, University of Algarve.
Direct Sales Agency
Cookies Agency
Cookies is a digital marketing agency that offers creative and integrated solutions for hotels looking to grow and increase their direct sales. Founded in 2016, Cookies’ focuses on the creation and management of websites, online advertising with advanced analytics and search engine optimization.
Hotel Management
Bruno
Passionate about the Hospitality Industry with as specialties finance and management, providing services in hotel management, real estate and financial consulting. Founder of BY.CH hotel management company based in Switzerland.
Master in general business administration and Management, University of Lisbon. Master in business administration in Hospitality, Les Roches Switzerland.
Interior design
Suzana
From the hospitality industry to interior design, with a keen eye for functionality and aesthetics. Specialist in creating environments — commercial or private — that balance the technical rigour of materials with the user experience. The main focus is to achieve spaces that not only enchant, but also respond perfectly to their purpose.
Certified by the Lisbon School of Design.